“With mounting pressures on time, consumer choices and behaviours are increasingly influenced by convenience. As Southern Alberta competes in the international market, convenience will be critical to our competitiveness as a convention and tourism destination. The CABR would provide an opportunity for visitors to arrive to the expanded Calgary International Airport and proceed easily and directly to Stampede Park and then on to enjoy the Rocky Mountains. This would not only improve access during the annual Calgary Stampede event each summer, but would serve as a tremendous value-add for convention organizers considering the expanded BMO Convention Centre as a recurring destination for their events.”

Calgary Stampede – Joel Cowley, CEO