CABR has exceptionally strong support from diverse businesses who can be partners and beneficiaries in CABR’s success:
- Canada’s major airlines.
- All the major banks.
- Owners of more than 70% of the accommodation in Banff National Park.
- Rare endorsement from Business Council of Alberta, widespread support in Alberta business community.
- Strong support for integrated approach to tourism market and willingness to consider additional complementary investments reinforces broad and diverse economic benefits.
- Increases confidence in ridership and revenue capture and allows further reductions in proposed financial contribution from Government of Alberta.